Amir Chaudhry

thoughts, comments & general ramblings

Session 3: What's your Product Mgmnt Persona? #pcampldn

[Missed session 2 due to Apple Mail + Wireless fail.]

Ian Lunn from Product Focus

Only handful of ppl put hand up to Q of “who thinks they’re a good PM” :)

Product Focus do survey on ProdMgmnt. - Ave PM has been a PM for 8.5yrs (up from 7.5yrs last yr) - 44% of time spent on firefighting and 56% on planned activities “too much time on tactical” - lack of clarity on role/responsibility - 51% of projects delivered on time (some ppl in room think that’s high)

Effective ProdMgmnt. Now we have a 2x2 matrix [notepad ain’t gonna help me w that]. Axes are knowledge/skills and actions.

8 Personas - Numbers Guy - Subject Matter Expert - Expert Compromiser - Troubleshooter: Wild West Style - Product Champion/Advocate - Voice of Market - Reliable Project Manager - Multi-CEO (bit of everything)

Biggest issue in ProdMgmnt in companies seems to be: - Lack of clarity on roles - lack of time for strategy - Ave salary is £61k base (cue murmurs from room…)

Job titles can be misleading. Can split work by activities. - Strategic PM Activities: Working out the right product - Inbound Activities: Helping business deliver the product - Outbound Activities: Helping business to sell the product

Q. Has the role of PM changed over the years as it becomes more recognised?
A. Still a way to go. Better recognised but need more exposure.