26 February 2011
Session 3: What's your Product Mgmnt Persona? #pcampldn
[Missed session 2 due to Apple Mail + Wireless fail.]
Ian Lunn from Product Focus
Only handful of ppl put hand up to Q of “who thinks they’re a good PM” :)
Product Focus do survey on ProdMgmnt.
- Ave PM has been a PM for 8.5yrs (up from 7.5yrs last yr)
- 44% of time spent on firefighting and 56% on planned activities “too much time on tactical”
- lack of clarity on role/responsibility
- 51% of projects delivered on time (some ppl in room think that’s high)
Effective ProdMgmnt. Now we have a 2x2 matrix [notepad ain’t gonna help me w that]. Axes are knowledge/skills and actions.
8 Personas
- Numbers Guy
- Subject Matter Expert
- Expert Compromiser
- Troubleshooter: Wild West Style
- Product Champion/Advocate
- Voice of Market
- Reliable Project Manager
- Multi-CEO (bit of everything)
Biggest issue in ProdMgmnt in companies seems to be:
- Lack of clarity on roles
- lack of time for strategy
- Ave salary is £61k base (cue murmurs from room…)
Job titles can be misleading. Can split work by activities.
- Strategic PM Activities: Working out the right product
- Inbound Activities: Helping business deliver the product
- Outbound Activities: Helping business to sell the product
Q. Has the role of PM changed over the years as it becomes more
recognised?
A. Still a way to go. Better recognised but need more exposure.
